Generating Messaging: Using AI Tools, Research, & Overcoming Inertia with Chris Silvestri
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Today, we’re joined by Chris Silvestri, Founder at Conversion Alchemy, an agency that combines copywriting, UX design, and psychology to help SaaS and eCommerce companies convert more visitors into customers. We talk about:
How failure to crystallize strategy results in messaging shortcomings & low conversions
Tactics to get started with & accelerate messaging content, including use of AI
Impacts of improving messaging to differentiate your SaaS offering
Growth stages at which it’s most impactful to fine-tune messaging
Use of AI models to act as prospects in order to gain insights, including use of real research to construct partially synthetic personas
#saas #analytics #BI