Beginning with the End in Mind: Growing SaaS Companies through Challenges with Erik Huddleston

Written By Ricardo Orozco

This episode is brought to you by Qrvey

Today, we’re joined by Erik Huddleston, Chief Executive Officer of Aprimo, the #1 digital asset management and content operations platform.  We talk about:

  • Automating content creation, plus scaling upstream & downstream processes with brand safety agents

  • Framework for CEOs to think through how to best apply AI more generally

  • The importance of role clarity: understanding the core activities that impact the financial plan

  • How SaaS vendors can survive tech consolidation by being strategically relevant to the budget owner

  • The importance of a good personal knowledge management system

#saas  #analytics  #BI

Ricardo Orozco
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