EPISODE 24: How to Successfully Launch a SaaS Product with Boris Berenberg from Modus Create

In today’s episode, we are joined by Boris Berenberg. Boris is VP of Product at Modus Create, a digital transformation consulting firm aimed at helping clients build competitive advantage through digital innovation.

We talk about:

• How Modus works and the problems it solves.

• Boris’ background and how he got into building products.

• Finding the optimal sweet spot between growth and efficiency.

• Redefining your target audience and customer needs.

• The importance of go-to-market for products.

• The various phases of thinking through a successful product.

• The importance of quality content in SaaS.

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#saas  #analytics #AWS  #BI