Unique, Colorful Insights from Recent SaaS Scaled Guests

In addition to celebrating the milestone of 100 episodes, we’ve heard some fascinating and colorful advice recently. Following are some highlights.

The Risks of Being Too Enthusiastic

I asked Mats Persson what quick advice he would give early-stage SaaS-founders.

“I've learned the world is unpredictable. You always need to have a plan, but the plan will change.” Mats advises carefully placing your bets at the lowest cost possible, so you could always survive losing a bet. He additionally cautioned against being too enthusiastic about your own opportunity.

The Tough, Tactical Work of Outbound Sales

I welcomed Marc Gonyea to the podcast in August and asked him to share his fascinating story. As the dotcom bubble was bursting, Marc and his MemoryBlue co-founder Chris Corcoran wanted to start a company, “But there are very few things that two knucklehead salespeople could do when they're early in their career.”

I congratulated Marc on the success of MemoryBlue and commented on how fascinating it was that he created something amazing from nothing. He replied, “The outbound model, it's very tough tactical work. It's not very sexy. It requires a tremendous amount of discipline and putting your psyche is hard. And we work with our prize possession, our employees, because we’re professional services companies supporting technology firms. And our all-stars are people early in their career, right out of school for the most part.”

The Risk of Failing to Crystallize Strategy

Finally, I asked Chris Silvestri, Founder at Conversion Alchemy, about initially engaging with clients looking for messaging support.

“When we dive deeper, we often find that they actually have a breaking point in one of the higher up areas, whether it's positioning strategy, messaging strategy, and then consequently the copy. Because I think if you don't have those foundations in place first, then your copy is never going to be as good as it can. So typically, it's being unable to differentiate themselves or to express it. But then also there's the root cause, the strategy has never been solidified or crystallized.”